Putting a book together and out into the world is proving way more complex than simply writing and re-writing for years, perfecting a story by way of believable, compelling characters (that’s number one for me personally), strong plots with no holes, building tension, creating the atmosphere, and a thousand other important if not critical considerations to good story.
There’s choosing a title that both intrigues and somehow encapsulates everything mentioned above. Then the cover design that does its share of encapsulating and intriguing. Each page within must be individually laid out, which surprised me. And there is the truly endless job of proofing it all.
There are marketing and PR campaigns to bookstores, libraries, and readers. Websites and internet campaigns to devise and keep up. Blogs. And if you are inclined to want old-fashioned hard-cover books to hold in your hands, and hopefully put into thousands of others’ hands, there are printers and bids and distributors and wholesalers to work with and coordinate. At the same time, one cannot afford to forget about formatting for all EBooks and the new mobile technologies rushing our way.
Suffice it to say, each one of these pieces could take months of research on its own, and by the time those months had passed, each piece would have changed as technology marches ever forward. It all comes down to: time or money. To do it all myself was impossible for me personally, and luckily I’ve been able to engage experts to fill in my knowledge/experience gaps. Others I know have done lots of research themselves and made sound decisions as to how to move forward. I applaud them—all that on top of being a good writer. Wow.
One thing is true no matter how one chooses to put a book out: at some point, just jump in, make the best decisions with the resources available, cross fingers and/or pray, and go for it.